Funnel breakdown · free sample · walked 19 September 2026

The account that sells you the thing it’s doing to you.

Somebody built a machine that turns a video with no face and no voice in it into a sale, and the product the machine sells is instructions for building the machine. We walked all of it on 19 September, from the video to the checkout screen. This is every stage, in order, with the numbers we could see.

No handle, on purpose. If a thousand people get pointed at one account, a thousand people build the same funnel and it stops working for all of them. The shape is the part that transfers.

The account, by shape

One person, three months old, no face in any of it. About 9,500 followers off 58 posts. It sells a course about making a course with an AI. The same person runs a second account in the same format, a bit older and about the same size. That one sells a course about shipping software with an AI. Each account is the other one’s proof.

The whole machine on one screen

video · 5-10s, faceless, one line of text
 └─ caption: the same one word, every post
    └─ auto-DM: three messages, three taps
       └─ page: dark, counters, live proof
          └─ two prices, both paid once
             └─ another offer after checkout

Six stages. We saw five of them ourselves. What happens after the payment is the one part we have not been inside.

What it posts

Five to ten seconds. A screen recording of a dark room: a code editor, a graph of notes, a payments dashboard. One or two lines of white text sitting on top. A song that was trending that week. No voice, no face, nobody talking. About one a day since June.

The footage is wallpaper. The text is the product. Views run from 4,000 to 36,000. One of them hit 174,000. When a line does well it goes up again a few weeks later over different footage, and that is how the 174,000 happened: it is the same sentence as a 36,600 one, posted twice.

The line has a shape, and you can fill it in with your own things:

Instead of [what you’re doing tonight],
open [tool] and [tool], make [a thing],
sell it [number] times at [price].

Three jobs in one sentence. It interrupts whatever the reader is doing at that exact moment. It names tools they have already heard of. It finishes on a number.

Then the part that matters more than any of it. The biggest video either account has ever made carries no money claim at all. 655,000 views, 9,200 likes, around 2,400 comments. It names an app most of its viewers use, says it is useless, and says what to use instead. That is the whole video.

So reach and money are two different jobs on this account, and it keeps them apart. A blunt opinion about a tool people already use is what travels. The money sentence waits in the DM and on the page, where saying it costs no reach at all. Anyone copying this backwards, by putting the money claim in the video, is paying for the claim twice.

What the keyword does

Every caption ends the same way: comment one word and it sends you the free thing. The same word in every post, for months. An automation watches the comments for it and sends the first DM within a second or two.

The DM is only half the reason it is there. The other half is that the comments fill up with people typing the same word, and a video with 2,400 comments gets shown to far more people than a video with twenty. The call to action is also the engagement.

There is a second word further down the caption, in a P.S., for a completely different product’s waiting list. One video feeds two lists and only one of them is the one you came for.

What the DM says

Three messages. Each one ends in a button you tap, and tapping is the only thing you are ever asked to do.

1. It names the trap you’re in. The first line tells you that you are inside a funnel right now, and that this DM is the exact thing it is about to teach you to build. Then it tells you what share of people tap the button next, which quietly makes tapping the normal thing to do.
2. It gives the method away. Five steps, in order, from picking a subject to taking the payment. Real ones. You could act on that message and never buy anything. It ends by asking whether you want the templates and the prompts.
3. It sends the link. One line and a button to the page.

Three taps, three small yeses, and you learned something at every one. The reason it works is the first line: the funnel is pointing at itself as the evidence. It is hard to be sceptical about a machine that is currently working on you and telling you so.

What the page asks for

Dark, monospace, built to look like a terminal. No menu across the top and nowhere to click except down. The headline is a sentence about the method rather than about the person.

In order, top to bottom, here is everything above the buttons:

• Four counters: students, money those students made, total views, how many joined this week.
• A link to the payment processor’s own public profile page, which shows real gross revenue. Anybody can open it and it is not a screenshot.
• A case study, which turns out to be their own second account, with its numbers next to it.
• The founder story. Eighteen years old, a list of things that failed first, then the first payment that worked.
• A dated timeline: first video on 20 June, a video at 213,000 views on the 27th, first sale on the 28th.
• A line saying that if you want money while doing nothing, don’t buy this.
• Two buttons.

Read that list again and notice what is missing. Almost none of it describes the course. All of it is answering one question, which is whether a real person has actually done this. The page treats the product as settled and spends its whole length on the seller.

What they charge

Two prices, both paid once, both described as lifetime. $47 for the written method. $97 for the version that adds the prompts and the page template. That one is labelled the popular one. Each price sits beside a higher number with a line through it, $99 and $179.

Checkout is their own rather than a marketplace, and the page says so as a reason to trust it. After the payment there is one more offer: ready-made versions of the product for other subjects.

The guarantee has homework in it. Finish the lessons, post ten videos, then you may ask for the money back. That is a real choice with a real cost, and it is worth understanding before you copy it. A refund you have to earn tells a reader that the seller has thought carefully about being asked, which is not the thought you want to put in their head at the moment they are deciding.

What to copy

1. One word, every caption, forever. Pick it today and never change it. Its job is to be typed by strangers, and a word that changes every month never becomes a habit.
2. Split reach from money. Make the video an opinion about a tool. Put the money sentence in the DM. It costs you no reach there, and nobody can report it.
3. Post your winners again. Same words, new footage, a few weeks later. Lines that work are rare and they last much longer than the footage does.
4. Make the second DM worth reading on its own. Give away the actual steps. Anyone who was going to do it themselves was never going to pay you, and everyone else now believes you know how.
5. Two prices, one payment. The cheap one is for the reader who wants the words. The dearer one is for the reader who wants the work already done. Most of the money comes from the second.
6. Put a date next to every number. An undated counter reads as an old counter, and one number a reader doubts spreads to the ones next to it.

What not to copy

• The income claims. Money students made, an extra twelve thousand a month, a monthly figure in the hook. Those are the sentences a regulator reads first, and the rules cover what a page implies as well as what it states.
• Somebody else’s dashboard. A screenshot of a result you did not produce is not evidence of anything, and one reader who recognises it takes the rest of the page down with it.
• A guarantee with conditions on it. See above. It protects you from the few people who were going to refund anyway, and it costs you the ones who were nearly convinced.
• A counter that goes up by itself. If “six joined this week” is not read out of a database, it is a made-up number standing next to your real ones.

What to do this week

1. Write the one line. Fill in the template above with your own tools and your own number. Everything downstream is machinery. This is the only part that decides whether the machinery ever runs.
2. Pick the word and wire the answer. One keyword, one automatic reply, one link. That is an afternoon of work and it does not need a page to exist yet.
3. Write the three DMs before you write the page. If the second one isn’t worth reading on its own, no page is going to rescue it.

The skill that did this

A coding agent walked that funnel and wrote this page. The skill that told it how is free, and it needs nothing from us: no key, no account. Point it at any account that’s already selling and it does the same thing. It only reads, and it stops at the checkout screen.

claude plugin install printmoney-free --marketplace https://printmoney.ai/plugins/marketplace.json

That line needs Claude Code 2.1.275 or newer. On an older one, the same install in two:

claude plugin marketplace add https://printmoney.ai/plugins/marketplace.json

claude plugin install printmoney-free@printmoney

This is one page out of the library that comes with printmoney.ai, and a new one goes up every week. ← Back to printmoney.ai